Mixed Reality – Reviiiew at the heart of an optics and hearing concept store

Iris & Octave is a hybrid place that questions our senses, in the era of Retail 4.0. At the crossroads between a traditional optical and hearing store, a science and discovery museum and a Fab-Lab. To bring this project to life, Sylvain Figerou, its creator, notably acquired Immersion technologies. Shariiing, collaboration and presentation software, and Reviiiew, Mixed Reality application. Focus on our Reviiiew player  !


Reviiiew to view and interact with one eye and one ear

Installed on three levels in the heart of Bordeaux, Iris & Octave has several spaces. Obviously, there are the traditional areas for the sale of optics and hearing and other examination rooms. But let’s take a look at the space where our player, Reviiiew, is used.

On the first and last floor, the customer can enjoy a sound shower or a hearing rehabilitation chair. He will also review the latest exhibition of optical illusions and even holograms.  !

This is where we discover the experiences of reality  mixed. On the hardware side, we find the standalone Microsoft HoloLens headsets. On the application side, Iris & Octave chose Reviiiew.

Application developed by Immersion, Reviiiew provides access to a gallery of 3D models. The optician displays and interacts with these holograms in collaborative mode with his client: he moves them, changes their orientation …

Educational and fun, this experience encourages people to visualize, discuss and fully understand vision and hearing disorders.


Reviiiew – how it works  ?

With Reviiiew, you simply view your 3D models at 1: 1 scale in the real world with your Microsoft HoloLens.

1 / Import
From your computer, use the USB cable or your OneDrive account to copy your 3D file to your Microsoft HoloLens.

2 / Load your model
From the Reviiiew app on HoloLens, select your 3D file that you want to view.

3 / View your model at 1: 1 scale.
The 3D model appears as a Hologram in your physical space. Reviiiiew’s intuitive interface allows you to adjust your model’s unit, position and orientation.

4 / collaborate
Reviiiew allows you to invite a person also equipped with a Mixed Reality device and the Reviiiew player in order to participate in the same meeting.

How do I get it? Installation is straightforward. Just search your HoloLens Microsoft store for ” Reviiiew  And install the application.


A clientele conquered by Mixed Reality

”  Customers are pleasantly surprised, the wow effect of Immersion’s technological experiences is undeniable. Their playful nature too. », Estimates Sylvain Figerou.

 ”  With Immersion, Reviiiew and Shariiing technologies, our store becomes fun and different. We create a special relationship with our customers, centered on the Human and his senses. They come to live a human and sensory experience that they will not find elsewhere  », Confides Sylvain Figerou.

“Nothing ever happens in an optical store”

When asked why he created Iris & Octave, Sylvain Figerou replies, disillusioned  : “Nothing ever happens in an optical store …”. He adds ”  What I like about my job is taking the time with clients. I like to teach them new things, that they question their senses.  All this, in a traditional store, it does not exist  ! So I imagined it and then realized it.  “

By creating Iris & Octave, Sylvain Figerou wanted to improve the accessibility of information on vision and hearing disorders thanks to new technologies, in particular with Shariiing and Reviiiew of Immersion. How? ‘Or’ What  ? By re-enchanting the customer experience through sensory and fun experiences and a fab-lab. The customer is no longer just a customer, he becomes an actor of his experience.


Find Reviiiew for sale in our corner shop or by contacting our experts!


To learn more about Mixed Reality and Remote Assistance, download the free white paper written by our expert on the subject: clic here.